BLACK TIDE
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Latest News
JUJU WALLS, UCLA Linebacker signs with Black Tide Sports
Linebacker Juju Walls has officially signed with Black Tide Sports as he continues to build his presence at UCLA.
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Hailing from Pittsburg, California, Walls has been putting together an impressive spring with the Bruins, showing growth, physicality, and consistency on the defensive side of the ball.
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As he continues to develop within UCLA’s system, Walls is trending toward a breakout season and is expected to play a key role in the Bruins’ defense this upcoming year.
ELIJAH WILLIAMS takes Defensive MVP at the Polynesian Bowl Combine
After a great showing at the 2026 Polynesian Bowl Combine, Class of 2027 ATH Elijah Williams was awarded Defensive MVP.
Elijah is approaching his senior season at Chaminade Highschool and currently holds 8 Division 1 offers to, UCLA, Washington State, Colorado State, Delaware State, Nevada, SDSU, NAU, and Montana State.
BLACK TIDE Announces First High School Athlete Signings
Black Tide is proud to announce the signing of its first class of high school athletes, marking a major milestone in the growth of the brand and its commitment to developing elite talent at the next level. This inaugural group represents a strong foundation built on athleticism, versatility, and long-term potential.
The first official Black Tide high school signees are Cameron Pooley, Elijah Williams, Kennie Leggett, and Edward Rivera. Each athlete brings a unique skill set and competitive edge, aligning with Black Tide’s mission to guide, develop, and elevate the next generation of football talent on and off the field.
This signing class represents just the beginning as Black Tide continues to expand its presence at the high school level.
Our Story Unveiled
Who We Are
Black Tide Sports is a leading agency representing Division 1 NCAA and high school athletes. Our focus is on forming impactful brand partnerships, presenting athletes to potential sponsors, and showcasing their talents through engaging profiles, graphics, and videos that embody the essence of the Hustle and Grind culture it takes to be an athlete.
Our Partnerships Shine
Trusted Collaborators
We are privileged to work with a diverse range of clients, including top-tier brands, investors, and talented athletes. Our success stories speak volumes about the partnerships we've crafted and the milestones we've achieved together.
Meet Our Legal Team
Get to know the dedicated professionals behind Black Tide Sports Management. Our team of experts is committed to providing top-notch Legal Representation tailored to the sports industry.
Robert L. Ford
Sports Attorney
NFL Agent | NIL Consultant
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Robert L. Ford is an experienced NFL and NIL agent, attorney, and founding partner of LA Sports Group. A former college football player and coach, he brings a unique blend of legal, athletic, and business expertise. Robert has held executive roles with the NFL, Paradigm Talent Agency, and A3 Artists Agency, and currently oversees business affairs for both LA Sports Group and LAMF Sports. He also gives back as a Board Trustee at Southwestern Law School.
Kanani Datan
Sports & Entertainment Attorney
NFL Agent | NIL Consultant
Kanani Datan is a seasoned NFL agent, NIL consultant, and co-founder of LA Sports Group. She leads Business & Legal Affairs at Los Angeles Media Fund, a Soros Family Office company, and has held roles with the NFL and top entertainment law firms. Her expertise spans contract negotiation, licensing, IP, and rights management across sports and entertainment. A former Penn varsity athlete and Emmy-winning producer, she was named to Variety’s Hollywood’s New Leaders List in 2021. Kanani holds a J.D. from Southwestern Law School and is a member of the California Bar.